Spirit of Enterprise: 
Daring to be the first, fighting our way upward, working hard, innovating pragmatically and science harmonious.
  
Enterprise purpose: 
Advancing with times, guiding the trend, starting the future and serving human. 
 
Business goals: 
Being the model in our industry and being famous in the world brand.
  
Quality standard: 
The standard of products is equal to the satisfaction of our customers (users). 
 
Market concept: 
Building a “partnership”environment on the basis of “win-win benefits, getting production and marketing together because of our common fate. 
 
Service concept: 
Customer first, integrity-based! 
Customer satisfaction is our eternal pursuit!